This blog post is part of the blogging competition organised by CGTrader – find out more here.
The beauty industry moves at its own entirely mysterious pace – some brands are totally with the times in terms of innovation and design and others lag a bit behind. There is some brilliant technology in place, like colour matching and mixing an exact foundation for your skin. However I think this could be taken further.
We all lead busy lives and not all of us have time to go to a physical shop and be colour matched – one day I reckon you will be able to take a selfie and have a computer work out your perfect shade in seconds and then place your order for same day delivery – making sure you always look spot on and not orange or ashy.
I think more make-up will be intuitive – and could we please create something that doesn’t melt when it gets warm! Foundations that adapt to different textures on your skin and colour corrects without too much faffing.
I can’t for the life of me get the perfect line on my lids, so a smart eyeliner is top of my wish list – one that adapts to your specific eyelid shape, adjusting the brush angle for the perfect flick every time, an even, defined line. A mascara that does this too would be the perfect partner, adapting to your lashes.
I also think more and more brands will become eco aware in ways they haven’t yet – from biodegradable packaging instead of plastic, cruelty free formulas, SPF in everything to reduce the risk of skin cancer, and a shift away from chemical ingredients that actually do harm like preservatives – there are alternatives out there and if there aren’t, well I have just invented jobs for cosmetic scientists – lets have some better formulations that care for us. A mini fridge for all your make up, free with purchase.
More brands will expand their lines to include the actual spectrum of skin tones in the world instead of assuming everyone fits somewhere in 5 shades, and with the above suggested colour matching app that orders your perfect shade then I don’t see why not.
Or how about an app that measures how often you re-order your products and automatically does it for you, so you don’t even have to remember to stop by the beauty counter.
Brushes and sponges that come with antibacterial microbes infused in them to help stop infections – and that remind you to wash them by changing the colour of their handles or self-destructing!
I think there will be still be a place for physical shops, as people will need to be shown how to use the new technology or want to ask questions that no app can answer. You might also want to keep picking up the basics on your lunchtime stroll.
Then there’s skincare – a section of the beauty market that seems to be always chasing the cutting edge. I can definitely see it becoming more high tech – again with formulas mixed for your exact skin needs – sensitive skin needs different things from oily, teenage skin is very different from older skin and they need specific formulas. But of course skin likes to chuck in the odd curveball, from post-menopausal skin breaking out in acne to sensitive skin that is greasy and dry at the same time!
Being able to scan your face in and have it mapped for you – ah yes, you need SPF 30, lots of vitamin A & E, and something that fades scarring, let me just blend these ingredients together, with a little shea butter and essential oils to combat aging and soften skin.
That would be incredible and it’s slowly starting to happen. But one day it could be a reality, and an affordable one – like using your smart phone on the go, beauty on the move, making you feel good and look your best, whatever your skin type, tone or style.